“Why Building a New Habit Gets Tougher Than You Think

“Why Building a New Habit Gets Tougher Than You Think

Week 2 of Building Everyday Mastery

The honeymoon phase meets the hard truths of building Everyday Mastery from scratch

Two weeks ago, I was terrified to start Everyday Mastery. Last week, I was intoxicated by the possibility. This week? I’m learning what it really means to build in the void.

Sitting here at 2am (yes, still happening), I want to share the unfiltered truth of Week 2 – because if you’re building something, you need to know what the second week actually looks like.

The Everyday Mastery Numbers That Tell the Real Story

Let me give you the raw data from Everyday Mastery:

• 34 followers across 8 platforms (up from 6 people engaging last week)
• 1 subscriber on Substack
• £20 spent on TikTok and Instagram ads (my first experiment with paid promotion)
• 4 new free ebooks created (habit building, weight training, morning energy guide, beginner’s guide to microgreens)
• Hours upon hours writing content that… well, let’s be honest about what’s happening to it

Here’s the reality check nobody prepared me for: I genuinely thought if I posted good content, people would just… look.

Turns out, it’s not that easy.

The Great Platform Debate (And My Solution)

This week I dove deep into the conflicting advice that’s everywhere:

Gary Vee says: Be on every platform – why not? Cast the widest net possible.
Gary Vee’s Youtube

Caleb Ralston says: Don’t spread yourself too thin – master one to three platforms at a time.
Check out Calebs Work

These guys know what they’re talking about. They have built massive audiences. Both give different advice.

So here’s what I decided: I’m continuing to post on all 8 platforms because the habit is built now. Meanwhile, I’m going to learn to master one at a time. This week in particular, I’m diving deep into LinkedIn — understanding the audience, the algorithm, and how to actually reach people there

Next week, I’ll be working through Caleb’s 6-hour YouTube course on building a personal brand. Notebook ready. I’m on holiday (we’ll see how that goes); however, I’ll keep things moving

My New Best Friends: AI and Insomnia

Plot twist I didn’t see coming: ChatGPT became my business partner this week.

Setting up my blog and t-shirt store with SEO keywords and meta descriptions -,tasks that would have taken me days to figure out, became collaborative sessions with AI. Then I discovered Perplexity AI, which digs even deeper and finds angles I’d never considered. This thing is genius.

The downside? I was so absorbed in a video and taking notes yesterday that I literally fell asleep at 4am, pen in hand. Nevertheless, my brain is still rewiring itself, and in fact, still making connections at ungodly hours. On the other hand, I know I’ll need to balance this with proper rest if I want to sustain the pace.

When Jiminy Cricket Shows Up

The mental chatter this week: “Nobody’s interested. What’s the point of creating 4 ebooks if no one knows they exist? You’re shouting into an empty stadium.”

But here’s where that year of mindset work really showed up. Old me would have let those thoughts spiral. By contrast, new me told Jiminy Cricket to shut up , he’s not being helpful. As a result, I was able to keep moving forward instead of getting stuck.

Negative thought comes → I let it pass.

That’s the tool that got tested hardest this week. The discipline to not let the void’s silence become my internal narrative.

The Everyday Mastery Schedule That’s Saving Me

Here’s something I couldn’t have done a year ago: I have a daily posting schedule, and I complete it without fail. Every. Single. Day.

Old me would have tried to “go with the flow” and ended up getting nothing done. But now, the habit-building work I did last year is literally carrying me through. So even when motivation dips, even when it feels pointless, the schedule runs itself.

You Can download my small habits guide HERE
More Free Resources on our gumroad store

The Brutal Truth About Building Everyday Mastery

You know what nobody tells you? The gap between effort and visibility is soul-crushing.

I’ve written thousands of words this week. Created resources that could genuinely help people. Learned platform-specific writing styles. Put money behind promotion.

And most of it disappears into the void.

But here’s my reframe: I’m not building for the people who are here yet. Instead, I’m building for the people who will need this when they find it. After all, somewhere out there is someone stuck in the same groundhog day I was living. They need my help — I just haven’t found them yet

If I can help one person, it’s worth it.

What I’m Actually Learning

Everything is harder and takes longer than expected. But that’s not discouraging anymore. Instead, it’s just information.

The void teaches patience. Creating for an audience that doesn’t exist yet is building character I didn’t know I needed.

My old systems work in new domains. The consistency habits, the mindset tools, the learning appetite – everything transfers.

Building something real takes time. Those 34 followers aren’t failure metrics. Rather, they’re foundation stones.

Haven’t Felt Like Quitting (Yet)

Here’s what surprised me most: I haven’t felt like quitting once this week.

I credit this entirely to the mindset work I’ve done over the past year. The tools are holding. The discipline is carrying me when excitement isn’t enough.

The void is still there, yet I’m pleased to have the attention of that handful of people. After all, quality over quantity, even when quantity is… minimal.

Next Week’s Reality: Holiday Mode Test

Next week I’m on holiday, which will be the real test. Can I maintain momentum when I’m out of routine? Can I integrate learning with relaxation?

We’ll find out if this is sustainable long-term or just honeymoon-phase intensity.

The Message That Keeps Me Going

Here’s why I’m still here, still posting, still creating in the silence:

Everyone has greatness in them. Every single person, regardless of where they are right now.

Your obstacles? They’re not your weakness – they’re your way forward.

The mindset you have? You built it, which means you can rebuild it.

That groundhog day you’re living? It’s not permanent.

Someone needs to hear this. Another person needs to see that you can start with 6 people engaging and keep going. And others need proof that you can apply mastery from one area to build something completely new

Join Me in the Void (Population: Still Very Small)

If you’re reading this and building something too ,whether it’s a business, a healthier lifestyle, a creative project, or just a better version of yourself, then remember that Week 2 is supposed to feel harder than Week 1

The novelty wears off. The reality sets in. That’s not failure – that’s where the real work begins.

Find me across those 8 platforms where I’m still talking to myself, download my free resources at everydaymastery.co.uk, or better yet – tell me what you’re building.

Let’s be beginners together. We can normalize the void. And we can show people what it really looks like to start from scratch and keep going anyway

The obstacle is still the way. Self-mastery is a journey, not a destination.

Next week: “Holiday Mode Test: Can You Build Something Real While Living Your Life?” – or maybe I’ll leave the laptop at home, chase waterfalls, and embrace whatever weather comes. Sometimes switching off IS the strategy…

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Week 2 stats: 34 followers, 1 subscriber, 4 new ebooks, £20 in ads, and still talking to the void. But I’m still here. Self-mastery is a journey, not a destination.

P.S. Building something new? Grab gear that reminds you the that Self Mastery is a Journey not a Destination EverydayMasteryShop.com

👉 The following week I learned an even bigger lesson—rest isn’t laziness, it’s part of the process. Read Week 3: The Rest Week.